SHORT BRIEF

Slinky is a member of the Alex Brands family including active play, scientific learning, construction sets, and classic games and toys! Our family of brands includes ALEX Toys, Slinky, ZOOB, Ideal, POOF, Scientific Explorer, Backyard Safari, Citiblocs and Zillionz.

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Fast
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Light
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Beautifull
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Reliable

Slinky Overview

Slinky approached the zepto group with a 50 year old product, but slim to no digital presence. After creating a strong foundation online our team successfully ran slinky’s 1st viral marketing campaign. Zepto group successfully populated their pages with over 500,000 targeted users in a 6 month period. After building a large digital presence the team activated the users by running a slinky jingle contest yielding over 300 submissions in 1 month.

Task- Take a 50 year proven physical product into the digital age

Project overview

  • Create Social Media Pages
  • Populate Social Media Pages
  • Create viral content to spark contest submissions
  • Run Viral marketing campaign for 50th year anniversary
  • Activate Target Audience
  • Drive Sales to website

I never looked at the consequences of missing a big shot … When you think about the consequences, you always think of a negative result.

MICHAEL JORDAN
Contact us

Zepto Group is a discovery marketing and technology company. Our digital marketing services include search engine optimization, social media marketing, paid advertising and design & development.