Behind the Project: Air Review
09.09.2014
In this series, we look deeper into some of the projects on Behance.net that are especially admired in our community. Joseba Elorza is a sound technician turned artist who creates surreal illustrations through collaging techniques. He was recently asked to create video for the band Air Review's song "Young." His use of images and layering creates impossible worlds through which a child runs. It is our good fortune to allow you to delve deeper into the making of the video, "Young."

What was your inspiration for this project?
Air Review asked me to try to represent the road to maturity of a child and I thought that we could make that path literal and see a child running toward an uncertain future.

Air Review

The theme of childhood gives you a lot of freedom to represent dream elements. The surrealism usually found within my works fit in very well, so I tried not to limit myself and let the process where I search for the footage take me without a specific horizon.

There was not a clear particular source of inspiration, but the creative process itself ended up being the biggest inspiration possible, and in this sense the band gave me a lot of freedom to choose which way to take the project.

Can you describe your process in creating this project?
After establishing some guidelines and a main idea, I spent a lot of time searching for the right footage in public domain libraries. At this point, and given that I depend largely on what I can find out there, the original idea or the script can be altered by what I'm finding, making the whole process very natural and fluid in my opinion.


"You are allowed to get lost in the process, to experiment, or to even take more risks"


Air Review

Once the search was complete, I made a storyboard or just a few sketches of how the video would be, and I started cutting out all the photos and videos that I needed. In the case of videos, it is a heavy task; since it is basically cutting everything out frame by frame. After that came the part where I animated all the layers and finally gave the final touches of color, lighting, et cetera.

Did you expect it to be as popular as it's been on The Behance Network?
To be honest, I was happy with the result but I did not expect that so many people would like it. I recognize that the video has a somewhat unique style and I thought this would make not so many people like it. So, the good acceptance has been a total surprise to me. Very pleasant surprise.

Did you go through many versions and iterations before coming up with these final pieces?
Not really. The band simply rejected a couple of ideas, but at the same time proposed some others, so the process went smoothly.

Air Review

Do you feel that this project is "done," or is there anything you'd like to improve on or change in the future?
It is not the time to make changes in the video, but I guess it is inevitable for any artist to see any of your finished works and think something like "I should have done this differently" or "maybe I should have painted this in red…", but I am in general more satisfied than dissatisfied.

How does creating something for a client differ from creating something with pure artistic freedom?
The process already varies from client to client, so imagine how different it is when you are your own client. It is not that there are no requests that you set for yourself in personal works, but you are allowed to get lost in the process, to experiment, or to even take more risks with the messages you want to convey. You still are subjected to certain requirements, but the road is wider.

Air Review

Don't forget to check out the video!


Comments
Testimonials
  • Jane Bridge
    CEO Coca Cola
    Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
  • Donald Collins
    CEO Coca Cola
    Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Recent Tweets

    Warning: Illegal string offset 'text' in /home/content/10/13945910/html/home/wp-content/themes/salt/blocks/twitter-feed.php on line 55
  • T
Contact us

Zepto Group is a discovery marketing and technology company. Our digital marketing services include search engine optimization, social media marketing, paid advertising and design & development.