A Closer Look with Carl Sutton
14.08.2014
Meet Carl Sutton. He is a graphic designer and illustrator living in Wales. His work is an exploration of deconstruction, anatomy, entomology and symmetry and we had the pleasure of getting a closer look into his projects, process and ProSite.

How long have you been working in your creative field?
I've been working commercially since I graduated in 2009. Since then I've floated between studio and freelance work. These days I work on personal and commercial projects side by side.

Screen Shot 2014-08-14 at 4.29.36 PM

Do your personal projects differ from your professional work? If yes, how so?
Over the years I've slowly seen the gap between commercial and personal work close. I try to take as much opportunity with commercial design as possible. I enjoy the challenge of visual communication through collaboration. Visually interpreting concepts or generating ideas from discussions. I retain a certain visual style throughout all of my work but I'm happy to experiment a little more with commercial projects. Widen the palette and try new things.



What do you think are the most important elements to focus on, when creating a personal website?
I try to be content led. I think this shows in the simplicity of my portfolio site. I've kept a neutral palette and allowed space for the projects to breathe. It's very easy to run with a separate aesthetic and attempt to merge the two. I tried not to over think it. The meat is in the projects, the site is just holding it together.

What is your daily routine?
I've fallen into the habit of working across multiple projects at once (personal and commercial) and leaping from piece to piece. My day always begins with a black coffee and a notepad. I tend to break my day down in sections (or achievements) and take coffee breaks in-between. I also watch a lot of movies and documentaries as I work, it keeps my brain active.

Screen Shot 2014-08-14 at 4.29.13 PM

What inspires you and keeps you motivated?
Fortunately, I manage to keep a pretty high level of motivation naturally. I don't really seem to fall out of stride anymore. The main downfall is making sure I focus on projects individually and not jump too ahead of myself.
I can get into the habit of working on too many things at once. I get a lot of inspiration from movies, especially 80's/90's b-movies and 50's sci-fi. I'm a little obsessed with early Cronenberg and Carpenter. I also watch a lot of nature documentaries and the Twilight Zone.

What creative project you’ve worked on are you most proud of?
I've worked on quite a few record covers over the last few years and they've always been quite a big deal for me. B.Dolan's House of Bees Vol.2 was a huge achievement as it blurred the lines between graphic art and graphic design. It was a great opportunity to give my illustration technique some added depth (In a way I don't usually explore with personal work). We agreed a concept very early on and then it was a case of seeing how fleshy it needed to be.
Comments
Testimonials
  • Jane Bridge
    CEO Coca Cola
    Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
  • Donald Collins
    CEO Coca Cola
    Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Recent Tweets

    Warning: Illegal string offset 'text' in /home/content/10/13945910/html/home/wp-content/themes/salt/blocks/twitter-feed.php on line 55
  • T
Contact us

Zepto Group is a discovery marketing and technology company. Our digital marketing services include search engine optimization, social media marketing, paid advertising and design & development.